Actionable Intelligence

to Grow your Channel

Research, tools and insights to help you build, develop and drive your channels.

Channelytics is a subscription service focused on empowering channel professionals to make the decisions that matter most, powered by the data and operational expertise they trust from IPED Consulting. When you join Channelytics, you will receive ongoing access to channel research, expert channel analyst insights and operationally proven tool-sets designed to better inform and guide your strategic decisions.

Vendor Benchmark

Compare, contrast and view comprehensive peer metrics related to your strategic channel investments and budgeting for annual planning and resource validation.

Subscriber Content

State of Partner Marketing

Understand how digital marketing skills, executive buy-in, the buyers journey and channel program complexity impact the effectiveness of your partners marketing efforts.

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State of Partner Profitability

Driving the Growth and Evolution of the Channel

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Public Cloud Platform Providers

Public Cloud Platform Providers (i.e. Azure, AWS and Google) are major forces in the IT market, revolutionizing how technology is decided upon, procured and managed. Their massive scale, influence...

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State of Managed Services

Insights into Managed Services as a both business model and practice area including an analysis of partner requirements and plans to expand recurring revenue.

Subscriber Content

Channel Census

A broad study that looks at the solution provider community’s current revenue and growth drivers, while defining the critical success factors for next-generation IT providers.

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Route to Market Playbooks

Playbooks review the comprehensive dynamics of each route-to-market, enabling practitioners to hone strategy and tactics.

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Evolving Role of Channel Account Management

Explore the changing role of the Channel Account Manager and the future demands of the job, with both vendor and partner goals in mind.

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Professional Services Enablement

Reviews the state of project-based professional services and their strategic role in driving business line engagement, partner profitability and delivery capacity in the vendor ecosystem.

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Digital Transformation & IoT

Understand the dynamic between IT Partners, OT Partners, IT Vendors and Industrial Suppliers as they both collaborate and compete in the emerging market of IoT and Digital Transformation.

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State of Application Development Services

Reviews the investments solution providers are making in application development that create differentiation and enhance the profitability of customized solutions.

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State of Partner Enablement

Align enablement activities to partner business priorities and operational challenges across business, sales and technical disciplines.

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Channel Case Builders

Leverage a series of presentations to help educate internal audiences on channel fundamentals.

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Subscriber Requests

Key insights and channel operational guidance around topics requested by subscribers.

Subscriber Content