Partner Marketing

Where does the average solution provider have skill, focus and investment today?  It’s commonly known that marketing tends to fall further down the list of priorities, investments and competencies for the traditional solution provider.   But, is that still true today, and how have the vendor community’s investments in marketing training, tools, content and staffing changed this dynamic?

Partner Marketing Research Brief

Planning Discipline Drives Success in Partner Marketing


Full Research (updated)

Digital marketing dominates the conversation in retooling solution providers for their next wave of growth.  In our latest research on partner marketing, we identify the top skills solution providers are looking for, their main areas of weakness, and the direct link between marketing planning and revenue growth.

Full Research Presentation

Marketing At-A-Glance Summary

Key findings in consumable infographic style in PowerPoint making it easy to drop into your internal or external presentations.

Download Executive Summary

Full Story Whitepaper

Planning Discipline and Skills Drive Digital Marketing Success

Download Whitepaper

Research Webinar

On-demand summary and key implications delivered by IPED subject matter experts.


MDF Program Playbook

Market trends and best practices in channel co-marketing programs, management and funding models


MDF Best Practices Webinar

Leveraging Your MDF Program to Drive Channel Marketing


Channel Readiness: Better Engagement with the Product/Corporate Marketing Groups

To be successful in the channel it takes more than just the channel teams to execute with the channel partners in mind. In this session, we will discuss some best practices we have learned from working with vendors over that past 20 years. Session topics will include: channel ready checklists, customer value propositions vs. partner business propositions, effective launch protocols, corporate and products marketing’s role in channel success.


Analyst Viewpoint

Helping Solution Providers Thrive in the Age of Digital Marketing


Marketing Infographic

Solving the Digital Marketing Skills Gap