Where does the average solution provider have skill, focus and investment today? It’s commonly known that marketing tends to fall further down the list of priorities, investments and competencies for the traditional solution provider. But, is that still true today, and how have the vendor community’s investments in marketing training, tools, content and staffing changed this dynamic?
Digital marketing dominates the conversation in retooling solution providers for their next wave of growth. In our latest research on partner marketing, we identify the top skills solution providers are looking for, their main areas of weakness, and the direct link between marketing planning and revenue growth.Full Research Presentation
To be successful in the channel it takes more than just the channel teams to execute with the channel partners in mind. In this session, we will discuss some best practices we have learned from working with vendors over that past 20 years. Session topics will include: channel ready checklists, customer value propositions vs. partner business propositions, effective launch protocols, corporate and products marketing’s role in channel success.Download