Where does the average solution provider have skill, focus and investment today? It’s commonly known that marketing tends to fall further down the list of priorities, investments and competencies for the traditional solution provider. But, is that still true today, and how have the vendor community’s investments in marketing training, tools, content and staffing changed this dynamic?
Better Engagement with Product/Corporate Marketing Groups
Channel ready checklists, customer value propositions vs. partner business propositions, effective launch protocols, corporate and products marketing’s role in channel success, etc.