Agents & Influencers

The rise of as-a-Service (XaaS or aaS) solutions has forced the Partners' role to shift and broaden in order to monetize aaS offerings and add customer value. This study highlights how vendors can better partner with and support these evolving Agents and Influencers in the aaS ecosystem.

Agents & Influencers in the As-a-Service Ecosystem

Defining Agent & Influencer Models
Overall NTX Partner Trends
Trends in the Agent Model
As-a-Service Momentum
Expanded Aggregators & Communities
Trends in the Influencer Model
Field Teaming Models
Tracking Mechanisms