Business Models

Playbooks review the comprehensive dynamics of each route-to-market, enabling practitioners to hone strategy and tactics.

Cloud Marketplaces Playbook Part 2

Part 2 provides detailed insights and best practices for vendors to protect and grow their business in the cloud, including:

  • Changes in customer buying behavior and decision making for cloud services and through Marketplaces –and how these changes are impacting channels
  • Best practices to leverage Market places to engage with customers and channels, to drive both low-friction transactions, and sales/channel-led enterprise deals
  • Case Studies on how leading vendors are incorporating Marketplaces into their cloud channels, and impact on resale, consulting, distribution and MSP programs.


Download Playbook

Managed Service Provider Playbook

Understand the growth and evolving dynamics of the business model deliverying recurring revenue for your partners

MSP RTM Playbook

Cloud Marketplace RTM Playbook

This Playbook is a guide on how to maximize opportunities for your app, tool, or platform in the evolving cloud marketplace

Cloud Marketplace Playbook

DMR Playbook

Leverage emerging value propositions in the Direct Market Reseller business

DMR Playbook

Digital Agencies

Tap the emerging segment of marketing experts delivering technology-driven tools, tactics, and solutions for online engagement

Digital Agencies

Systems Integrator and Consultant Playbook

RTM Playbook Webinars

On-demand summary and key implications delivered by IPED subject matter experts.