Technology and the way in which partners add value have changed dramatically over the past decade. The primary driver and indicator of channel health, however, remains the same: profit. This research track looks at how partners generate profit and how vendors can better align their channel programs with key partner business model(s) to help drive it.
Differentiation is the key to success for solution providers, and a profitable business model is essential to being able to make the right investments. Through in-depth interviews with partners, we deep dive into the blended business models that yield the most significant profit and ask partners how they re-deploy that profit into unique IP and services.Download