Public Cloud & Marketplaces

Public Cloud Platform Providers (i.e. Azure, AWS and Google) are major forces in the IT market, revolutionizing how technology is decided upon, procured and managed. Their massive scale, influence and growth is something the traditional IT vendor and solution provider can no longer ignore.

Channel Impact of the Public Cloud Platforms Providers

Public Cloud Platform Providers as a Vendor and as a Channel. Vendor Imperatives, Implications & Operational Guidance.

Business Model Guide - Hyperscalers & Marketplaces

Business Model Guide to better understand the hyperscaler and marketplace business

Distribution Marketplaces 2023

Technology vendors must reconcile their traditional go to market motions while also taking advantage of marketplaces in order to stay relevant to their existing and potential partners. This study takes a closer look at the role that Distribution plays in delivering cloud marketplaces.