Subscriber Request

Key insights and channel operational guidance around topics requested by subscribers.

Covid Channel Impact Research – Executive Summary

Helping partners navigate the challenges and opportunities presented by COVID-19 is critical to your long-term success.  Whether your partners struggle or thrive has a direct impact on your market share and ability to service customers. We’re staying on top of how this pandemic has impacted the operations of solution providers globally and the implications on their business model, financial stability, new opportunities, and which segments stand to expand or contract based on the new paradigm of how technology enables work.

The Value of Segmentation in the Channel

Products and vertical or customer markets may be segmented into different go to market strategies.  Each segment may leverage a different partner route to market (RTM) to better achieve a focused sales motion.   Segmentation may also be used to determine if an acquired company’s channel partners should be integrated into your program or continue in a program track of their own.   This webinar session will introduce 1) Customer Segmentation 2) Product Segmentation and 3) an introduction to Partner Segmentation as well as examples of how they may be used by vendors when identifying partner strategy for a broad or acquired product line or other strategic decisions.

Webinar Slides